Globalization and Public Relations for Civilization- MyAssignmenthelp

Question: What is the relationship between Globalization and Public Relations? Answer: Public relation can be understood as the strategic communication that organizations at different levels use for establishing and maintaining mutual relationship with diverse people. The practices have been the concerns of many scholars, each with his own perception of its trace. Some say that it can be traced in the 20th century while others stand to support that I existed long time ago before the biblical times. Some even give their own ideas over the issue and support them entirely. Public relation scholarship notion has been debated about of its existence in public relation predominant notions. Scholars like Hunt, Grunig, Dozier and Broom has been the proposers of the public relation concepts. Public relations have therefore developed from time to time to date, and its meaning have been changing and varying according to context and perception of the practitioners. The generic principles and theories of public relations helps in understanding about global context of public relation s. Some propositions about public relations suggests the techniques that apply in public relations. The propositions in the Public Relation Model do in micro level. The Generic principle seems to advocate a merge of managerial and technical roles for the departments of public relations. This implies that the public relation functions are expected to have a strategic role and avoid relying merely on technical functions. Public relation practitioners should be well educated to understand and practice organizational and policy making skills. The issue of globalization, civilization and diversity at different capacities has posed a concern in defining public relations and its practices. It has magnified and extended the lacuna or how people perceive the public relations in the context to the globalization. For this reason, globalization can be credited for it has achieved in moving the precepts of public relation to many cultural set ups to Asia, Europe, America and also Africa. During the last decade of the 20th century, globalization has some different scaled principles. The first principle is the elimination of the trade barriers which involves the barriers that control trade and trade blocks like the European commission, NAFTA and so on. Globalization in this context of public relation where the diversified organizations as the ones mentioned above, have diversified consumers, employee, activists and the members present in the media as well. Media and communication is another factor that orient globalization. It has b rought about the need of public relations as media and ICT has led to a demand in global trading of goods and services. Lastly, the need for people to come together and share minds globally has brought about the issue of public relation as well. There is however some environmental variability on public relation and globalization. Culture, societal and corporate variables were proven through research that they were the primary variables. Other variables such a regulatory and activism affect the public relations in a country. Countries for example the ones under democracy or monarchial rule experience different levels of public relations. Globalization has therefore, increased the importance and inevitability of global public relations. There is a high need to develop the scope of public relation in the context of globalization through research and implementations of varied recommendations.